After a pilot project tested over several months, Salesforce unveiled its solution built on Polygon (MATIC), which intends to support brands in developing Web3 loyalty programs through NFT collections.
Salesforce launches on Polygon (MATIC)
Salesforce, the enterprise software company, has launched Salesforce Web3, a solution built on Polygon (MATIC) for creating brand loyalty programs through non-fungible tokens (NFT).
This announcement is the conclusion of a pilot program, which had resulted in more than 275,00 transactions on the Polygon and Flow blockchains, involving brands such as Mattel, Crown Royal and Scotch & Soda.
Salesforce Web3 makes it possible to integrate blockchain capabilities directly into customer relationship management (CRM) software The solution makes it easy to deploy NFT collections through smart contract templates, and allows for tracking from within the CRM.
NFTs: a loyalty tool
According to a June 2022 Salesforce survey, 45% of respondents would consider buying an NFT if it “came from their favorite brand.” Moreover, three-quarters of NFT buyers would tend to become more loyal to that brand after that purchase.
To carry out its mission, Salesforce presented its Web3 Advisory Board last December, which includes 24 people from companies such as Adidas and Ticketmaster, as well as Sébastien Borget, co-founder of The Sandobx, and Ian Rogers, Chief Experience Officer at Ledger.
It is true that NFTs are increasingly used by brands in many sectors and can be a very interesting revenue opportunity. For example, according to data aggregated on Dune Analytics by Stanford student Noah Levine, Nike has generated $186.12 million from its various collections:
Brand revenues generated by their NFT collections
As the industry grows, it makes sense to see companies develop their expertise in order to help other companies dive into the Web3 universe. On the French side, this is also what Arianee offers for example, and it would not be surprising to see loyalty programs based on NFTs becoming more and more important in the years to come
