The Crypto.com (CRO) platform has just signed a partnership with the Angel City FC of Los Angeles. With this, it becomes the first sponsor in the cryptocurrency world to support a professional women’s sports team.
Crypto.com (CRO) continues its rise
The trading platform is not stopping: after recently partnering with the Paris Saint-Germain football team and the Philadelphia 76ers NBA team, it has now signed a 4-year deal with the American women’s football team Angel City FC.
According to an article on the official Crypto.com (CRO) blog, this contract includes several points, including the exclusive right for the platform to sell the football team’s future non-fungible tokens (NFTs).
It also allows the cryptocurrency exchange platform to secure advertising space on the Angel City FC website as well as on TV and radio.
In its statement, Crypto.com said the deal aims to democratise access to the world of cryptocurrencies and Web 3.0 technologies for football fans and ACFC players.
Crypto.com has secured a prominent position here, as the platform joins other well-known team sponsors such as Oscar-winning actress Natalie Portman, tennis player Serena Williams and producer and Youtuber Casey Neistat.
Sports world increasingly open to cryptocurrencies
With a strong commitment to putting women first, Angel City FC co-founder and team president Julie Uhrman said:
One of the keys to achieving equity for women is to empower them by giving them the tools and resources to be financially independent.
Before also adding:
With the speed at which Web 3.0 and cryptocurrencies are changing our world, we want to make sure that women are present on this journey as investors and creators. Partnering with Crypto.com (CRO) seemed only natural considering their presence in this space […].
I couldn't be more excited than to partner with @cryptocom to further my understanding of cryptocurrencies/nfts as well as our community and players. Can't wait to get started @skalifowitz. https://t.co/gwWE39guyb
— Julie Uhrman 🏝⚽️🚀 (@juhrman) December 21, 2021
This partnership once again demonstrates the growing interest of high profile sports teams in the cryptocurrency world.
We also see that the neck and neck between Crypto.com (CRO) and FTX continues.
We’re absolutely thrilled to be the Founding Partner of Angel City Football Club ⚽️@weareangelcity @alexisohanian https://t.co/9UDAlkYXOl
— Kris | Crypto.com (@Kris_HK) December 21, 2021
After the $135 million FTX paid for its partnership with the Miami Heat NBA franchise, renaming the Heat’s legendary basketball arena the “FTX Arena”, the Crypto.com exchange platform paid the modest sum of $700 million to the Staples Center in Los Angeles in November in order to expose its brand to a wider audience and renaming the arena’s title to “Crypto.com Arena”.
One thing is for sure, the bigwigs of the blockchain world don’t intend to stop there in their quest to win over the public.
