The internationally renowned brand Yves Saint Laurent Beauté is entering Web 3.0 through a partnership with French company Arianee to encourage the development of its community. Through this collaboration, YSL Beauté is launching its own Ethereum wallet designed to receive non-fungible tokens (NFTs) and exclusive rewards.
Arianee takes YSL Beauté into Web 3
Yves Saint Laurent Beauté, the iconic brand of the L’Oréal group, is entering Web 3.0 through a partnership with French company Arianee.
Aware of the progression of Web 3.0 and non-fungible tokens (NFTs), the brand wishes to remain true to its pioneering spirit and open to new experiences.
In order to reward the commitment of its various communities around the world, Yves Saint Laurent Beauté will deploy a wallet hosted on the Ethereum blockchain (ETH) specifically dedicated to Web 3.0 through a collaboration with Arianee, a company that works to help large companies in their transition to the Web of tomorrow.
Since 15 June, subscribers to Yves Saint Laurent Beauté’s Twitter and Instagram accounts have been able to pick up their copy of the brand’s first-ever NFT with international appeal. The NFT will be a loyalty pledge and will open the door to future airdrops from the brand, as well as access to a number of exclusive experiences
Pierre-Nicolas Hurstel, Arianee’s CEO, welcomed this promising partnership:
We are delighted to enable YSL Beauté to enter Web 3.0 with our end-to-end solution. Whether it’s creating NFTs, distributing them to the brand’s community or exploiting them with protected content, the brand is making full use of our platform. “
Rewards available now
In parallel to the launch of its digital wallet, Yves Saint Laurent is also partnering with technology experts Wunderman Thomson France to support its entry through Web 3.0.
From 21 June, YSL Beauté communities will start to be rewarded via social tokens as part of a partnership with the decentralised platform P00LS and 2 artists from the music scene, Agathe Mougin and Kittens.
The activation of this event will be accompanied by a donation to “En Avant Toutes” and “It’s on US”, 2 NGOs respectively based in France and in the United States that work to prevent and fight domestic violence.
For Virgile Brodziak, Managing Director of Wunderman Thompson, everything remains to be done in Web 3.0 and the opportunities are more than ever present:
Web 3 and the metaverse are still unexplored spaces and we firmly believe that for brands like YSL Beauté, who will take the time to understand and connect deeply with this new culture, the opportunities are endless. We are proud to contribute to this groundbreaking project.”
