The French Red Cross is embracing the digital age with a revolutionary initiative: fundraising in The Sandbox metaverse. This project combines virtual engagement with humanitarian efforts, reflecting the organization’s adaptation to modern technological trends.
The Red Cross collects donations via the metaverse
On Monday, December 11, 2023, the French Red Cross unveiled an innovative fundraising strategy: the creation of a world in the metaverse The Sandbox. This foray into the metaverse offers the organization an original approach to raising public awareness and donations.
This initiative marks a major turning point for the association, aiming to increase its influence by captivating cryptocurrency enthusiasts and users of the metaverse. Inspired by the “Play to Earn” and “Move to Earn” models, the Red Cross is innovating with the “Play to Give” concept, specifically targeting cryptocurrency enthusiasts.
Discover the missions of the French Red Cross (@CroixRouge), slip into the shoes of a volunteer through different quests & adventures and grab your share of a 125,000 $SAND reward pool!
Jump in ⛑️ https://t.co/IXPxNaQaiB pic.twitter.com/WkcCeMAACJ
– The Sandbox (@TheSandboxGame) December 11, 2023
As a reminder, the French Red Cross has been playing a crucial role in crises across France for almost 160 years. With its 70,000 volunteers, the organization intervenes in crisis situations, whether economic, health, social, climatic or personal. With this initiative, the Red Cross is seeking to align itself with technological advances to continue its vital missions in France.
Thanks to this approach, The Sandbox players will be able to win prizes while supporting the Red Cross by acquiring fungible snon tokens (NFTs) or making cryptocurrency donations directly to the association.
To mark the occasion, The Sandbox announced a donation of 125,000 SAND to the Red Cross, as detailed in their publication on X. In addition, for every SAND spent on the purchase of NFTs, The Sandbox has pledged to donate an equivalent amount.
This platform was designed in collaboration with the Web3 Parishanghai agency and the Yobiké video game studio. The initiative highlights the potential of this technology for digital solidarity.
It’s worth noting that the crypto community had already mobilized by donating over $54 million in cryptocurrencies to Ukraine at the start of the conflict with Russia, demonstrating its ability to support important causes.
How to earn rewards?
Event participants will have the opportunity to step into the shoes of a volunteer, completing various quests and adventures that the Red Cross faces on a daily basis.
The event includes 3 different maps, each offering unique activities and quests. To access the 3rd map, participants will need to acquire the NFT PASS, enriching their experience and commitment to the event.
All participants will share a pool of 125,000 SAND, or around 60,500 euros. To be eligible for rewards, players must:
- Complete 200 quests in the “Season’s Greetings” event;
- Have your account verified by KYC;
- For certain rewards that require the possession of certain NFTs (such as a LAND or an Avatar), it will be necessary to have it in your wallet at the end of the event.
