Thanks to a $20 million deal, Argentine footballer Lionel Messi will promote the fan token platform Socios.com. Once again, sports becomes a prime showcase for the blockchain and cryptocurrency ecosystem.
Lionel Messi to promote Socios.com
Socios.com, the platform, gets a legendary ambassador with a $20 million, 3-year renewable contract with Lionel Messi.
Together we can do more. Together we can be more.
Introducing https://t.co/2FROhSNgw8‘s first global ambassador, Lionel Messi.BeMoreThanAFan pic.twitter.com/DxiHckf2Wq
– Socios.com (@socios) March 29, 2022
Socios.com is a platform dedicated to fans of different sports. It is mainly known for football, but it also includes basketball and e-sports, to name a few. Fan Tokens can be purchased in the name of your favourite team, which gives you the right to vote in club decisions or to receive discounts in shops, for example.
In this way, Socios.com is positioning itself as a social network of fans, as shown by the slogan adopted for this campaign with Lionel Messi: “Together we can be more”.
The Paris Saint-Germain striker will use his influence to promote the application and bring more users to join. It is with these words that he illustrates his new mission:
Since I played my first professional game, the passion of the fans has been a driving force that has helped me give my best. The fans deserve to be recognized for their support. They deserve opportunities to influence the teams they love. “
A platform designed for fans
Founded by Frenchman and current CEO Alexandre Dreyfus, Socios.com is thinking big. It already has more than 130 partnerships with different sports organisations across the globe, including Aston Martin in Formula 1 and FC Barcelona in football.
The platform also supports Paris Saint-Germain, Lionel Messi’s current club. Last summer, Messi chose to receive part of his salary in PSG tokens.
This year, fans who bet on their favourite team will be eligible for non-fungible tokens (NFT) or jerseys worn in matches. The platform also plans more than 500 polls to influence the decisions of the various partners.
It is therefore this state of mind “Together we can be more” that Alexandre Dreyfus wants to instil in the Socios.com community:
“At Socios.com, we are not only a team, but also a community.
“At Socios.com, what we’re trying to do is make sure that fans, wherever they are in the world, feel that their support is precious, that it counts, that it’s special. “
With the NFL opening up to blockchain sponsors again, Crypto.com becoming a FIFA partner for the football World Cup in Qatar, or Formula 1 where eight of the ten teams have crypto partners on their single-seaters, our ecosystem is hot, in sports.
This creates an important vector of communication and it is all the more beneficial when we know the audience of such disciplines. It’s initiatives like this that will lead to better education and democratisation of crypto-assets.
