The French unicorn Ledger presents a new platform dedicated to the trade of non-fungible tokens (NFT). In addition to this, it also unveils its Ledger Quest program, allowing education on the different facets of Web3, through mini-games in the metaverse of The Sandbox (SAND).
Ledger enters the NFT market
During the Ledger Op3n conference in New York, the leader in hardware wallets made several announcements, one of which concerns non-fungible tokens (NFT):
During our Ledger Op3n event in NYC, we made important announcements regarding Web3 education, NFTs, hardware and more, all with the goal of making your Web3 experience more secure.
Read through all the exciting announcements here: https://t.co/fs6vfy8XCv pic.twitter.com/wksDu7JbX8
– Ledger (@Ledger) June 22, 2022
Indeed, the company is launching Ledger Market, a new marketplace dedicated to NFTs. The company claims that it has built this platform in line with its two core values: self-guarding and security.
On the subject of self-guarding, Ledger stresses the importance of this practice. It illustrates this with the latest events in the ecosystem, of which the freezing of assets on Celsius is a perfect example. This is why Ledger Market will allow true control of its NFTs, from the mint stage to storage.
Regarding the security dimension, Ledger believes that it is being left behind by the market leaders. The company notes that the priority is rather focused on user comfort:
When it comes to NFTs, convenience currently trumps security and scams are everywhere. NFT brands and artists have no choice but to conform to large marketplaces with low security standards. “
While user experience is important, it should not be forgotten that the lure of money in our ecosystem regularly leads to hacks or phishing attempts.
On the other hand, Ledger also claims that 98.2% of NFTs on OpenSea have never received an offer. Thus, it intends to offer an accessible environment also for beginners in order to give everyone a chance.
If there is no release date for the moment, Ledger has nevertheless unveiled a presentation video as well as the possibility to register on a waiting list:
This list offers a chance to mine a “Genesis Edition” NFT, giving access to exclusive collaborations, eligibility for airdrops and the possibility of receiving a limited edition Nano X.
Ledger Entreprise Create”, an NFT solution for professionals
Also on the subject of NFTs, Ledger presented its new product: Enterprise Create. This new product consists of a platform adapted to professionals. It offers all the necessary tools for a company wishing to set up an NFT solution.
The entire production chain is taken care of, from the writing of smart contracts to the final distribution to the customer. This is how Alex Zinder, a manager at the company, presents this new platform:
“Whether you are an artist […] or a large global brand […] Enterprise Create is the only fully secure end-to-end solution to help you scale your Web3 operations. “
Focus on education
Earlier this year, Ledger announced a partnership with The Sandbox (SAND) to promote education on Web3 concepts. At its conference in New York, the company gave further details on this topic by introducing “Ledger Quest”.
This consists of an educational platform, directly integrated into the metaverse of The Sandbox, which enables learning through mini-games. Many Web 3.0 concepts are covered and the various missions allow you to earn exclusive NFTs called Proof of Knowlegde (PoK) or proof of knowledge.
From September, this concept will be extended to partnerships with different projects. We already know that this includes for example the Cool Cats collection as well as the ApeCoin community (APE).
All these announcements show that the French unicorn has diversified intelligently and is becoming more than ever a reference player in the ecosystem. According to its CEO, Pascal Gauthier, the company secures more than 20% of the total capitalisation of cryptocurrencies. Despite the crisis, Ledger is therefore, more than ever, looking to the future.
