The famous brand Lacoste is entering the world of Web3 and blockchain, with its first non-fungible token (NFT) project called UNDW3.
Lacoste begins its Web3 transition
Lacoste, the famous French brand with the crocodile, is entering the Web3 world with its first collection of non-fungible tokens (NFT). This collection is called UNDW3 and is pronounced “Underwater”. This name obviously makes the link between the natural habitat of the iconic reptile and Web3.
Ready to discover our new experience ser?
https://t.co/VBV3XidSjounderwater undw3 pic.twitter.com/M6jlzuXYak
– Lacoste (@LACOSTE) June 6, 2022
Few details have been revealed yet, but the brand promises an immersive experience in collaborative fashion. No doubt, however, that these NFTs will play a central role in the brand’s Web3 objectives. We know, for example, that these new assets will eventually offer the opportunity to vote on Lacoste’s creative decisions.
The Lacoste Family community will therefore be given a part of the decision-making role in the future on the orientations of this new project. And for good reason, these NFTs will give their holders the power to vote, to participate in the actions that will be carried out and to live the experience.
Exclusive access to brand and partner events is also expected.
To stay tuned to the next progress of the project, and the upcoming date of the NFTs mint, it is already possible to join the Discord server dedicated to this purpose. This will give you the opportunity to be on the Lacoste List, the in-house whitelist.
In addition, until June 13th at 11:30am Paris time, registrations are open to participate in the pre-mint of this collection
Take advantage of the latest innovations
While this is Lacoste’s first Web3 initiative, it is interesting to note that it has already experimented with the digital world. This is illustrated in particular through a partnership with Minecraft last March.
Founded in 1933 by international tennis player René Lacoste, with a first polo shirt named L.12.12, the brand inspires to keep up with the latest technological and cultural innovations. That’s why the world of blockchain is the logical next step in its growth.
In fact, it is a development that we have been seeing more and more often since last year, with many brands. Indeed, they are announcing the creation of their NFT project, or their arrival in the metaverse, through various partnerships with players in our ecosystem.
Thanks to this new project, Lacoste is now offering itself new tools, capable of reaching a new audience and thus increasing its reach. The brand is now joining the ranks of companies that have fully grasped the interest of the blockchain universe for their growth
