In continuation of its Web3 UNDW3 project, Lacoste has announced the upcoming release of an airdrop of exclusive non-fungible tokens (NFT) for Genesis Pass holders. This will give holders the first of many physical and virtual rewards
Lacoste arrives with a new NFT collection
Following the success of the first drop of its UNDW3 (pronounced underwater) collection, iconic French brand Lacoste is continuing its immersion into the waters of Web3 with its new “The Emerge” collection.
With the initial launch of 11,212 non-fungible tokens (NFTs) issuing a “Genesis Pass” last June on the Ethereum blockchain (ETH), the crocodile brand is now continuing its innovative experiment blending the physical and digital worlds to allow holders to be rewarded and play a role in the future of the world-renowned brand.
Holders of these NFTs will soon be rewarded with Lacoste’s new airdrop, PFP (profile picture) NFTs with unique and varied attributes. The latter, whose visuals are still secret, will feature a crocodile wearing iconic pieces of the Lacoste wardrobe.
Always keen to actively involve its community in the evolution of the project, Lacoste has allowed NFT Genesis owners to define certain features of this new collection. These attributes proposed and voted by the community include a gold crocodile chain, a ghost skin and a vintage tennis bag.
Some of these new NFT PFPs will benefit from rare traits: 250 of them will have a specific attribute that is still a secret and will allow their holders to have access to exclusive early access to future Lacoste releases. In addition, 100 others will benefit from another, rarer trait, which will give them access to a Lacoste UNDW3 polo shirt.
The beginning of a long adventure in Web3
A month after the launch of the Genesis collection in July, 50 holders of these NFTs were privileged to attend a private event at Lacoste’s flagship shop on the Champs-Élysées. They were presented with the first series of UNDW3 polo shirts with the iconic crocodile logo.
Recently, the brand unveiled the roadmap for the UNDW3 project, and it has a lot of surprises in store for its Web3 community.
Official UNDW3 Roadmap
Although no details have been revealed yet and we are only allowed a few hints, many physical as well as virtual rewards are expected, as well as various events.
Finally, it should be noted that “multiholders”, i.e. holders of multiple NFT Genesis Passes, will be given preference for future airdrops and will have a better chance of receiving official UNDW3 merchandise.
