Mastercard announced at the Consumer Electronics Show (CES) in Las Vegas that it has chosen Polygon (MATIC) to host its new Web3 accelerator for music artists
Mastercard chooses Polygon (MATIC) for its new accelerator
It’s another coup for the Polygon ecosystem, which has just entered into a partnership with payment giant Mastercard. The cooperation is part of the new program for music artists: Mastercard Artist Accelerator.
The announcement was made official on Friday at the Consumer Electronics Show (CES) in Las Vegas:
ANNOUNCED AT CES
@Mastercard will launch the Mastercard Artist Accelerator onPolygona Web3-based, fan-driven initiative to develop and launch emerging musical artists in the digital economy https://t.co/oEK7g29XyH pic.twitter.com/D5kRZRtPU4
– Polygon (@0xPolygon) January 6, 2023
Through this new accelerator, which will see its first edition next spring, Mastercard is targeting singers, DJs and music producers, in order to help them use the new Web3 technologies available to them. This includes non-fungible tokens (NFTs), whose operation puts the concept of intellectual property back in the spotlight.
This first edition will accompany five artists, and it is Polygon that has been chosen by Mastercard to provide the tools that will make up this programme.
Famous partnerships
On the occasion of the announcement of the collaboration with Mastercard, Ryan Wyatt, CEO of Polygon Studio, gave his vision on the added value of Web3 innovations:
Web3 has the potential to empower a new type of artist to develop a fan base, earn a living and introduce new ways of self-expression and connection on their own terms.
While news of struggling cryptocurrency ecosystem projects or companies is commonplace during this bear market, Polygon is more likely to be noted for its high-profile partnerships. Prior to this, there was a participation in the Disney accelerator, a collaboration with Mercedes-Benz or the one with Meta for the creation of NFT on Instagram.
It is also worth noting that the Starbucks loyalty programme is also hosted on Polygon. All these agreements bring real use cases to the network, increasing its legitimacy for future partnerships of the same calibre.
Meanwhile, the MATIC share price has not particularly reacted to the news, and is trading at around $0.80 at the time of writing.
