Is the famous energy drink brand Monster also interested in the Metaverse and NFTs? Indeed, the company has just filed 4 applications for trademark rights with the United States Patent and Trademark Office (USPTO) concerning NFTs and virtual objects. This is yet another example of how virtual worlds are increasingly attracting the attention of major brands.
Monster may soon join the Metaverse
According to the records of the United States Patent and Trademark Office (USPTO), the popular energy drink brand Monster may soon join the metaverse.
Indeed, the company filed 4 different applications on 23 February with the office, all concerning virtual products and non-fungible tokens (NFTs).
The first application mentions the term “downloadable” several times, including for clothing, food, beverages, but also for various accessories and musical instruments, which suggests a foray into the metaverse. It is also worth noting that the word “blockchain” appears five times, and that the term “non-fungible token” appears several times.
The second and third applications mention “online retail shops offering virtual goods” and the “establishment of an online marketplace for buyers and sellers of artworks”, suggesting a likely market for NFTs.
Finally, the fourth and last application refers to a digital wallet for “creating, storing, sending, receiving and exchanging digital assets based on blockchain technology”.
It should be noted at the outset that, at the time of writing, the application has only received preliminary approval and will require substantive analysis by the US agency. According to the latest information, the average processing time for an application of this type is around 7 months, which probably explains why no official announcement from the trademark has been made yet.
The metaverse is becoming more and more popular
NFTs and the metaverse may be appealing to more people than the cryptocurrencies themselves. According to the Google Trends analysis tool, the term “NFT” has seen increasing interest among internet users during 2021, where the term “crypto” has instead declined.
Evolution of Google searches for 12 months (Source: Google Trends)
The reason for this is pretty simple: big, internationally known brands started to take over NFTs, like Adidas and Nike. Then celebrities like Steve Aoki, Post Malone or Snoop Dogg also followed suit, allowing the general public to appropriate these virtual objects without necessarily having to accumulate all the knowledge specific to the world of blockchain.
Such is its success that recently the US payment company Mastercard announced that it would extend its services to cryptocurrencies and NFTs to bridge the gap between merchants and these new technologies.
But lately, it’s the metaverses that have been in the spotlight. The trend started with celebrities and companies taking up land in the virtual world of The Sandbox, before the biggest international groups also got involved, such as Axa, JP Morgan, the fashion house Gucci or more recently the fast-food chain behemoth McDonald’s.
As it’s not always easy to keep track of all these new developments, we recently wrote a guide to the 4 most promising metaverses for the year 2022, so don’t hesitate to have a look at it.
Monster Energy files NFT and metaverse trademark applications
The beverage maker has filed a total of four trademarks with the United States Patent and Trademark Office. US NFTCommunity nftnews NFTdrops pic.twitter.com/WqYgQP4UnZ
– 888STARZ (@888Tron) February 24, 2022
