After exploring Europe, Socios.com is now exploring America. The platform has partnered with Major League Soccer (MLS), the North American football league. However, no fan tokens will be offered for the time being
Socios.com goes MLS
The information was confirmed on Wednesday, May 4 by both parties. Fan token platform Socios.com has partnered with Major League Soccer (MLS), the premier football league in the United States, and its 26 professional football teams.
Welcome to https://t.co/2FROhSNgw8, @MLS pic.twitter.com/340He1OzQA
– Socios.com (@socios) May 4, 2022
The goal of the agreement is to give fans more involvement with their favorite club. MLS said this would include voting in polls about the club’s future, exclusive rewards and opportunities, and even game prediction contests for special prizes.
With the largest audience of any US sport in the 18-25 age group, MLS is the perfect playground for experimenting with a new way of experiencing and supporting sport, through blockchain technology. This is what Chris Schlosser, vice-president of Major League Soccer, emphasises:
This partnership will have far-reaching positive impacts on our evolution and highlight what the world of Socios fan engagement can look like on blockchain as a whole. MLS is the perfect place to start this educational journey in North America. “
The partnership is expected to take effect during the 2022 MLS season, having started in February and ending in October. The Socios.com brand is expected to receive advertising signage at matches. At this time, no further information has been released regarding the duration and amount of this agreement.
Socios.com continues to expand
Socios.com is a platform dedicated to sports fans. Through numerous partnerships, it allows fans to support their clubs in a whole new way. For example, by holding a Paris Saint Germain fan token, it is possible to participate in the club’s decisions, get discounts in the shop, or attend special events.
With this new partnership, Socios.com continues to expand its footprint in the world of sports. Although already present in the United States through the National Basketball Association (NBA), the fan token platform has so far been limited to European football.
According to its website, the Socios.com platform has now established partnerships with over 125 top sports teams in eight international leagues. Moreover, most of the partnerships involve the creation of fan tokens.
This ecosystem appears to be very profitable for Socios.com, as the value of all fan tokens combined is estimated to be around $250 million. However, as explained above, the majority comes from Europe.
For its part, MLS has garnered more than $800 million in total revenue over 2019, mainly through ticket sales and merchandising. Of course, we don’t take into account 2020 and 2021 data, which are heavily skewed due to Covid-19 restrictions.
Today, @MLS announced a multi-year partnership agreement with next generation fan engagement and rewards company, https://t.co/2hQlwawznq, making the company an Official Partner of MLS. News
