As the crypto sector matures, more and more traditional companies are turning to blockchain. More than six out of ten Fortune 500 companies are embarking on research into this technology, according to a report published by Coinbase. Projects are multiplying
Unprecedented enthusiasm for blockchain
The new State of Crypto report from Coinbase and GLG Research reveals that 60% of Fortune 500 executives say their companies are working on blockchain-related projects, a 4% jump from the previous year. This adoption is mainly focused on three areas: cross-border payments and settlements, supply chain management, and the blockchain infrastructure itself.
Coinbase points out that 20% of these executives believe that on-chain projects are becoming a major strategic focus for their companies. In addition, the survey (limited to the United States) indicates an explosion in the use of stablecoins: their supply jumped 54% in one year, supported by record monthly volumes (nearly $720 billion in December 2024). As a reminder, stablecoins are cryptocurrencies whose value is indexed to a stable asset, such as the dollar, in order to limit volatility.
Fortune 500 blockchain projects are now tangible: companies such as Visa, Fidelity and Stripe have already made progress with their projects. Visa has set up a pilot program sending USDC stablecoin payments on the Solana blockchain to acquirers such as Worldpay and Nuvei to speed up settlements to merchants, while Stripe allows its business customers to accept payments in USDC.
In Europe, Société Générale–Forge has just announced the launch of a euro-dollar stablecoin (USDCV) on Ethereum and Solana, intended for institutional investors, as part of the new MiCA regulatory framework.
A more favorable political climate for crypto innovation
This trend is accompanied by a strong comeback of IPOs in the crypto ecosystem. Circle recently went public with a valuation of $8 billion. Other exchange platforms, such as Kraken and Gemini, are also considering listing in the near future. In addition, more and more companies are launching strategic Bitcoin reserves.
New projects, IPOs… the changing US regulatory landscape is playing a central role in this positive momentum for blockchain.
It must be said that Donald Trump’s support for a clear regulatory framework for cryptocurrencies marks a clear break with Joe Biden’s policy, which is considered more restrictive by the industry.
