World Liberty Financial’s (WLFI) cryptocurrency was distributed yesterday. Between a price drop and a governance proposal to support its price, its debut was somewhat turbulent. A look back at the first steps of the cryptocurrency associated with the Trump family.
WLFI cryptocurrency launched yesterday
The highly anticipated World Liberty Financial cryptocurrency, WLFI, was launched yesterday. The WLFI price reached around $0.33 at the time of the token release. At this stage, there are more than 24.6 billion tokens in circulation, of which 10 billion have been allocated to World Liberty Financial Inc. for the development of the ecosystem. 2.8 billion are being held for liquidity and marketing initiatives.
4 billion tokens have been allocated for public sale, representing a 20% unlock of the supply at launch.
WLFI price drops sharply after launch
One day after its launch, WLFI experienced a sharp drop in price, losing 14% in 24 hours. According to data shared by analyst Lookonchain, many participants sent their WLFI to exchange platforms to sell them:
Many presale participants are sending their $WLFI to exchanges after claiming their tokens.
0xC3e7 claimed 60M $WLFI($19.2M) and deposited it to #Binance.
0x7ed4 claimed 53.33M $WLFI ($17.1M) and deposited it to #Binance.
0x3881 claimed 46.67M $WLFI($14.9M) and deposited it to… pic.twitter.com/OqozovmYKo
— Lookonchain (@lookonchain) September 1, 2025
This selling movement, which is common for cryptocurrencies that are particularly anticipated, caused the WLFI price to fall. On Binance and other platforms, the cryptocurrency temporarily hovered around $0.50 before its price plummeted.
This morning, the WLFI price is estimated at $0.24 according to data aggregator CoinGecko. It has experienced significant volatility, rising nearly 100% in a few hours before falling back by half.
Of course, we will have to wait several weeks to see at what price point WLFI tends to stabilize. Massive sales are not particularly surprising: they are common when a project generates a lot of enthusiasm before its launch.
A buyback proposal to support the price
The launch of the token was immediately followed by a governance proposal on the World Liberty Financial forum. It proposes redirecting the liquidity fees held by the protocol on Ethereum, BSC, and Solana to purchase WLFI on the open market.
These WLFI would then be sent to a burn address. This would automatically reduce supply, which, according to the project’s supporters, would support the cryptocurrency’s price.
This buyback proposal is unusual in that it comes very soon after the token’s launch. Usually, this type of mechanism occurs when a project has a user base and wants to manage its value over the long term. In the case of World Liberty Financial, the proposal seems hasty: WLFI has not yet found its balance, and liquidity and demand for the protocol remain limited at this stage. It should also be noted that the volume of tokens unlocked in the future could negate the effect of these buybacks.
Such early “artificial” price support may therefore raise questions about the long-term sustainability of the project.
A windfall for the Trump family?
This suggests a desire to influence the price from the outset, with political and/or marketing aims. It should be remembered that the fortunes of Donald Trump and his sons are directly influenced by this project.
The Trump family has already earned $390 million from the launch of World Liberty Financial and also holds 22.5 billion WLFI tokens.
At this stage, the project therefore looks more like a wealth enhancement tool for the Trump family, which retains a large degree of control over the project thanks to a generous allocation of tokens to World Liberty Financial Inc.
