In partnership with the association “Les Bricos du Cœur”, the DIY chain Weldom has created a fresco in the paediatric ward of a hospital in the Oise region, a digital version of which will be auctioned as an NFT. The funds raised will be donated to the association to improve the working environment of social structures, by organising renovation projects and donating products.
Weldom and Les Bricos du Cœur create NFTs for a good cause
It is through a charity that the DIY chain Weldom, together with its creative communication agency Nikita, is introducing itself to the world of non-fungible tokens (NFT). Indeed, thanks to a partnership with the association “Les Bricos du Cœur”, the company has commissioned the creation of a fresco that will be auctioned off in the form of NFT.
The fresco in question was painted in the paediatric unit of the Groupe Hospitalier Public du Sud de l’Oise (GHPSO) located in Creil. The main aim of this work is to bring colour to the daily lives of hospitalised children.
The work, called “AmourLand II”, was created by artists Laurie Haon and Guillaume Ladavière, who work under the commercial brand name Guillaume & Laurie. The duo has already exhibited in cities such as Barcelona, Paris and Tokyo, and has collaborated with several well-known companies such as Étam, Uber and Franprix for example.
Fresco NFT Weldom
A work of art to be auctioned on 15 November
As previously explained, this mural will be auctioned as a non-fungible token. This operation is called “NFT du Cœur”, in reference to the association “Les Bricos du Cœur”. The proceeds of the sale will be donated to the association.
Although the use of NFT is a first for the Bricos du Cœur, the objective here is in line with their previous achievements. Indeed, this initiative works to brighten up places that are not necessarily cheerful, such as hospitals or nursing homes. To quote their motto, their aim is “to help the people who help”.
Thus, the auction will start this Tuesday, November 15 on OpenSea on the Ethereum blockchain (ETH). The starting price should be 500 euros and the auction will close after one week.
This experiment of the NFT du Coeur is a first step in the Web3, and could be repeated in the future.
Through this initiative, Les Bricos du Cœur and Weldom are using the power of NFTs as a means of communication for a charitable project. Indeed, this technology is not limited to the speculative aspect, and in this case, it can also bring added value to a concrete work in real life.
In addition to doing a good deed, which will brighten up a hospital ward, the winner of the auction will receive a physical work by the artists Guillaume & Laurie as a thank you.
