After Nike, Walmart or Samsung, it seems that McDonald’s is getting ready to invest in the metaverse. The American fast-food giant has just registered several trademarks suggesting the upcoming opening of a virtual restaurant
McDonald’s to enter the metaverse soon
Since Mark Zuckerberg made the metaverse the new priority of the Facebook group, renamed Meta for the occasion, all the major brands are looking to invest in this new virtual Eldorado.
In 2022 alone, we can mention Disney, Walmart, Warner Music, Carrefour, Samsung and Gucci. And this trend is not likely to weaken: on 4 February, McDonald’s registered several trademarks in order to open a restaurant in the metaverse.
This discovery was made by Josh Gerben, a specialised lawyer whose firm monitors new trademark applications on a daily basis. Yesterday, he tweeted out ten applications filed by the famous fast-food chain
McDonald’s is headed to the metaverse.
The company has filed 10 (TEN!) trademark applications indicating it plans to offer “a virtual restaurant featuring actual and virtual goods” and “operating a virtual restaurant featuring home delivery. ” Mcdonalds Metaverse pic.twitter.com/J9pK7EK9nl
– Josh Gerben (@JoshGerben) February 9, 2022
Order in the metaverse, have it delivered to your home
If we go into the details of McDonald’s requests, we can read that the group is seeking to operate “a virtual restaurant offering both virtual and real goods”, as well as “home delivery”. It is conceivable that in the near future, people will be able to order from McDonald’s in the metaverse and then have their burgers and fries delivered to them in the real world.
McDonald’s plans for the metaverse don’t stop there. The brand is making clear its intention to offer virtual food and drink, including the issuance of non-fungible tokens (NFTs). More surprisingly, it also seems to be interested in events, and in particular in organising “real and virtual online concerts”.
McDonald’s is not new to the business
For observers of the ecosystem, this entry of McDonald’s into the metaverse is not a surprise. Last year, McDonald’s France was already distributing free non-fungible tokens (NFTs) as part of a contest.
And for the past few months, the brand has been communicating regularly with cryptocurrency enthusiasts. One example is the mocking tweet it sent out in late January, when the market was hitting its lowest point since the summer of 2021.
how are you doing people who run crypto twitter accounts
– McDonald’s (@McDonalds) January 24, 2022
Now the fast food giant is ready to move up a gear by investing in the metaverse. Between The Sandbox (SAND) and Decentraland (MANA), we’re now wondering which virtual world the brand intends to invest in first.
