Éric Larchevêque presented The Bitcoin Society, a publicly traded Bitcoin Treasury Company project in collaboration with Tony Parker and Nathan Benchimol Pissarro. How does the company plan to stand out from all the competitors already on the market?
Eric Larchevêque presents The Bitcoin Society
On Monday evening, during his keynote speech, successful entrepreneur Éric Larchevêque revealed the goal of the project he had been talking about for some time: a Bitcoin Treasury Company, whose values are intended to counteract the uncontrolled printing of fiat currencies. Named The Bitcoin Society, the company will be listed on the stock exchange under the symbol TBSO.
In this case, this is not a completely new company, but rather the acquisition of Société de Tayninh, already listed on Euronext Paris, 97.68% of whose capital and voting rights have been acquired by the holding companies of Éric Larchevêque, Nathan Benchimol Pissarro, and Tony Parker, the three partners in this new project.
At a press conference, the co-founder of Ledger explained that this process saves a year compared to a traditional Initial Public Offering (IPO). During his keynote speech, while acknowledging that actual ownership of BTC was the best solution, he also believed that a Bitcoin Treasury Company could also be a way to go public:
Obviously, the best way to own and hold Bitcoin is to own it with complete sovereignty. I haven’t changed my mind on that subject at all. But as I just said, I know that a large portion of the population won’t do that right away. So, we might as well give them the means, a ramp to familiarize themselves with Bitcoin, and then, why not help them evolve towards direct ownership.
With failures beginning to emerge among all the Digital Asset Companies (DATs) that have proliferated in recent months, and Strategy also going through a rough patch, we may also question the added value of such an initiative.
For Eric Larchevêque, most Bitcoin Treasury Companies “lack vision” and have no objective. Conversely, the project he is promoting is intended to compete with currency and support entrepreneurship:
What I mean from a very concrete point of view is the ability to issue Bitcoin-based monetary instruments that will have an impact on the general economy […]. So, ultimately, what we are going to do with our Treasury Company is to use this treasure as collateral to issue other financial instruments that will be used in the economy through the traditional financial circuit.
In addition to accumulating as many bitcoins as possible through “capital markets,” The Bitcoin Society also intends to “influence the global political and economic debate” through a Network Society model, where its network will enable wealth creators around the world to “represent and defend their common interests around freedom of enterprise.” In addition, two premium clubs for investors and savers will also be offered. While the acquisition of Tayninh is expected to be finalized within a month, a stock exchange announcement containing more information on the company’s objectives is expected to be published during the first quarter of 2026.
Ultimately, The Bitcoin Society also plans to “launch chapters abroad” to replicate its model, and Eric Larchevêque explains that Tony Parker will play a key role in this: “Tony’s role is to help us internationally, as he has very important contacts.” In fact, Parker has been interested in Bitcoin for some time, without necessarily communicating publicly on the subject. While the real added value of DATs for investors can be criticized most of the time, The Bitcoin Society promises a more successful model that should be closely monitored in the future.
