Cryptocurrencies are falling, and those linked to Donald Trump are among the biggest losers. How can this reversal for TRUMP and WLFI be explained?
Cryptocurrencies linked to Donald Trump plummet
While cryptocurrencies linked to the US president had generated a lot of enthusiasm in 2025, they are no longer in favor. The currency associated with World Liberty Financial, WLFI, has fallen 27% over the week:
Official Trump (TRUMP), the other token associated with the US president, has seen a similar drop over the week. Over the last seven days, it has lost 22%.
Interestingly, the First Lady’s MELANIA has only fallen by 7.3% over the last seven days… But it should be noted that the token is already running out of steam, having lost 91.8% since its all-time high.
By comparison, the price of Bitcoin fell by “only” 16% over the week. However, Ethereum’s ETH suffered an even sharper decline, falling 27%.
How can these declines be explained?
There are several reasons for the poor performance of WLFI and TRUMP. The general decline in prices is of course the biggest factor, with the cryptocurrency market unable to halt its slide in recent days.
For the WLFI, the precipitating factor appears to have been the investigation into World Liberty Financial. The company is accused of conflict of interest following a $500 million deal with the United Arab Emirates.
More broadly, the US president has been in trouble in recent days. Implicated in the Epstein case, he is also facing massive protests in Minneapolis following the abuses of the ICE. The fall in the cryptocurrencies associated with him therefore seems logical in a particularly tense context for Donald Trump.
