A sign of the considerable buzz surrounding predictive markets? The American television network CNN has signed a partnership with Kalshi to utilize its predictions. The betting platform has also just raised $1 billion to compete with its rival Polymarket
Kalshi signs a partnership with CNN
The American news network CNN has just announced a partnership with the prediction market platform Kalshi. This will allow the news division to use Kalshi’s data in its news segments:
Today, Kalshi announced a data integration with CNN, becoming the network’s official prediction market partner.
On Kalshi, users bet on the outcome of a scenario, such as election results or the likelihood of a rate cut by the Federal Reserve. The probabilities are then given as percentages, and users who correctly predict the outcome receive winnings.
In practical terms, this means that CNN will be able to display questions related to current events, along with the associated percentages. Kalshi notes that prediction markets have historically been reliable at predicting the outcomes of real-world events—sometimes more so than polls.
A valuation that has soared to $11 billion
Enthusiasm for prediction markets has exploded in recent months. This is evidenced by Kalshi’s latest funding round, which announced yesterday that it had raised over $1 billion.
At this point, the company is valued at $11 billion, a figure that has doubled in two months. In addition to CNN, the platform has signed other major partnerships, including one with Coinbase. It reportedly enjoys strong institutional backing: Donald Trump Jr. is notably among the company’s “advisors.”
Kalshi hopes to outshine Polymarket, its biggest competitor, which recently returned to the U.S. market. Polymarket is currently valued at over $15 billion and is considered the sector’s “historic” prediction market.
The Rise of Prediction Markets
Prediction markets have generated considerable buzz since the fall of 2025, with trading volumes skyrocketing. The notional volume of prediction markets—that is, the underlying value represented by all positions taken—now exceeds $3 billion per week:
The explosion of prediction betting platforms. Source: Dune Analytics
It appears that prediction markets are becoming established beyond one-off events, as was the case with the U.S. presidential election a year ago. Their integration into traditional media is therefore expected to continue.
