Following the success of its first collection, Renault is launching a new drop of non-fungible tokens (NFTs) with a limited edition of 960 pairs of physical sneakers associated with 2 NFTs: a digital duplicate and a certificate of authenticity. The shoes have been custom-made from models of the iconic R5 Turbo from the 80s, and a pair will be developed in partnership with the community in the coming days.
Renault announces a new drop from NFT
A few months after the launch of its very first collection of non-fungible tokens (NFT), Renault is at it again, unveiling a second drop called “RACING SHOE5”, taking technological innovation one step further.
This time, the French carmaker is issuing a limited edition of 960 pairs of digital sneakers, giving access to the physical pairs and their NFT, which acts as a certificate of authenticity for the holder, accessible by scanning an NFC chip concealed in the tongue of the shoe.
In keeping with the automotive theme, these pairs of shoes have been customised and designed around 5 models of the Renault 5 Turbo, the brand’s flagship sports model from the 80’s.
Preview of a Renault digital sneaker
In addition, a 6th model has been designed in partnership with the Renault community as a tribute to the R5 Turbo 3E concept car, a 100% electric vehicle developed for the 50th anniversary of the original model.
The different pairs, all accompanied by their respective 2 NFTs, represent the design of the car models. The rear slope of the model represents the car’s chassis, the interior the upholstery and the laces the seatbelts.
These sneakers will soon be available for purchase, with the NFT version costing €265. Owners of NFTs from the first collection will be able to buy them from 15 May. The preview will open on 16 May and the public sale will open on 17 May.
A unique relationship with the brand
Renault entered Web3 last December by announcing “R3NLT”, its digital portal designed to bring fans of the brand closer together by offering them numerous exclusive advantages through an innovative system based on blockchain.
Accessible to everyone, Web3 novices and enthusiasts alike, the world of R3NLT opened its doors with the launch of a first collection of successful NFTs, ‘genR5’, a tribute to the iconic Renault 5 of the 70s and 80s.
The new collection unveiled here by Renault’s teams echoes the company’s commitment to bringing innovative products to its community:
” RACING SHOE5 proves that joining the R3NLT programme means choosing a unique relationship with Renault! To live the RACING SHOE5 experience is to walk through the doors of our first immersive boutique dedicated to our first collector’s edition of sneakers, and to own the first digital twin as well as Renault’s first digital passport. “
Accessible to all, the various NFT collections offered by Renault are available for purchase in cryptocurrencies, but also for traditional payment by credit card.
