It seems that cryptocurrencies have not finished invading the world of sports. Superstar and former NBA MVP Kevin Durant has signed a new partnership with exchange platform Coinbase, becoming its face
Coinbase gets Kevin Durant
Already a shareholder of Coinbase since 2017, Kevin Durant now becomes an official partner and muse of the American company. The two-time NBA champion and his company Thirty Five Ventures have signed a multi-year agreement with Coinbase to promote the exchange platform
He’s been a builder his entire life and a Coinbase investor since 2017 – now we’re welcoming @KDTrey5, @35Ventures and the @boardroom media network as official partners. pic.twitter.com/wjfog4915m
– Coinbase (@coinbase) December 15, 2021
As part of the deal, Durant will appear in commercials as the face of the brand. At the same time, Coinbase is partnering with its sports news site, Boardroom, for ads and sponsored content on cryptocurrencies. In return, the US company has pledged to donate money to Durant’s foundation to support its youth programmes.
Kevin has done very, very few deals with brands and it was voluntary […] Coinbase is part of this new partner model for us, which integrates with all of our businesses, said Rich Kleiman, Durant’s longtime manager and co-founder of his company.
As of this writing, the financial terms of the deal have not yet been disclosed.
Cryptocurrencies and sports are a marketing issue
This year has undeniably seen some great partnerships between the cryptocurrency industry and the world of sports. A trend that was rightly initiated by the exchange platforms and continues to grow, as evidenced by this new news.
The FTX exchange and its CEO, Sam Bankman-Fried, have largely led the way in this area. After concluding an agreement including the change of name of the Miami Heat’s venue to FTX Arena, the American baseball league and its superstar Tom Brady have joined the ship
Coinbase signs basketball player Kevin Durant to promote Crypto.
Ftx signed a deal with Golden State Warriors.
Crypto is going mainstream whether we are up or down.
It’s time to accumulate and not run away.
– Bloodgood (@bloodgoodBTC) December 15, 2021
So far, the battle has been waged primarily with the Crypto.com platform, which boasts the renaming of the iconic Los Angeles Lakers arena to Crypto.com Arena. The exchange has also attracted sports entities such as Formula 1 and the Paris-Saint-Germain football club. But now, with Coinbase, a new competitor is also entering the fray
