For Crypto Bahamas, FTX is launching its first print ad campaign for magazines such as Vogue and plans to allocate up to $1 billion to its charitable fund. Called “In On”, the campaign features Sam Bankman-Fried (SBF) and model Gisele Bündchen
FTX unveils first print ad campaign
During the Crypto Bahamas event, which took place from April 26 to 29, hosted by popular cryptocurrency exchange FTX, the platform announced the launch of “In On” its first-ever print ad campaign.
It will be featured in famous magazines such as Vogue and Vanity Fair in the June issues and will feature Sam Bankman-Fried (SBF), the platform’s CEO and founder, and model Gisele Bündchen.
Bündchen joined FTX a year ago as a shareholder and advisor on environmental and social initiatives with her husband, former American football player Tom Brady, who has taken on the role of ambassador for the platform.
The aim of this advertising campaign, beyond the obvious aspect of promoting FTX, is to highlight the commitment of Gisele Bündchen and SBF to the company’s philanthropic and charitable actions. Through the FTX Foundation, they have pledged to donate up to $1 billion to various causes this year.
Gisele Bündchen commented on the initiative:
Participating in this campaign with Sam has been an opportunity to raise awareness about the importance of companies committing to making the world a better place. It’s exciting and moving to see FTX working towards a real transformation in society. “
A committed founder
SBF’s social and ecological commitment is well known, and he regularly explains that he wants to redistribute the majority of his fortune. In this video by videographer Nas Daily, he explains that he is a vegan and prefers to keep his Toyota Corolla rather than buy a supercar like a Lamborghini for example :
Last year, FTX announced that it had achieved carbon neutrality. One of the ways it did this was by purchasing carbon offsets, which involves funding projects to reduce greenhouse gas emissions to offset its own activity.
In the 3 years of its existence, FTX has become one of the world’s leading cryptocurrency trading platforms and regular announcements seem to confirm the growth momentum.
