The Bored Ape Yacht Club (BAYC) project continues to expand its influence. After having tried its hand in other areas than non-fungible tokens (NFT), the brand will be the subject of a trilogy of short films. And these will be produced by the Coinbase exchange platform.
Bored Apes on the big screen
The Bored Apes will have a participatory element to the short films. BAYC holders can submit their NFT with a short description and a made-up biography to appear in the film. A Hollywood casting director will then consult the applications to see which characters will be included.
It will be a trilogy called “The Degen Trilogy”. The first short film is expected to be released at the NFT.NYC event, which will take place from June 20-23 in New York City.
Coinbase will produce the films representing the Bored Apes
The Bored Apes’ attraction to new communication channels is not entirely a surprise. But what is more unexpected is that the US exchange platform Coinbase will produce the films:
⭐️DEFINITELY SOMETHING⭐️
We’re creating an interactive three-part film featuring the @BoredApeYC & @apecoin communities.
Come build with us!
https://t.co/bmp2ZdT6SG pic.twitter.com/5vIRnbyupu– Coinbase (@coinbase) April 11, 2022
The exchange has recently launched a media division, and the Bored Apes film project will be one of the first initiatives. All this will be overseen by William Swann, the director of entertainment and culture. He confirmed to CoinDesk that the choice of BAYC was symbolic:
You can think of it as a love letter to the NFT technology that has enabled such creative freedom for artists. [We really see [BAYC] as our cardinal point in the NFT ecosystem. They have created such a massive and engaged community. “
The BAYC is going from strength to strength
This new initiative from the Bored Ape Yacht Club follows a flurry of announcements over the past few weeks. What was once just a profile pic NFT project now comes with a cryptocurrency, ApeCoin (APE). And BAYC has also recently entered the metaverse sector.
In addition, the company responsible had also managed to lure other major NFT brands into its net. Yuga Labs bought Cryptopunks and Meebits on a platter last March. The company is now slowly building up its hegemony, with particularly ambitious projects.
