A sign of the considerable enthusiasm surrounding prediction markets? The American television channel CNN has signed a partnership with Kalshi to make use of its predictions. The betting platform has also just raised $1 billion to compete with its rival Polymarket.
Kalshi signs partnership with CNN
The American news channel CNN has just announced a partnership with the prediction market platform Kalshi. This will allow news services to use Kalshi data in their news segments:
Today, Kalshi announced a data integration with CNN, becoming the channel’s official prediction market partner.
On Kalshi, users bet on the outcome of a scenario, such as the results of an election or the possibility of a rate cut by the Federal Reserve. The probabilities are then given as percentages, and users who correctly predict the outcome pocket the winnings.
In concrete terms, this means that CNN will be able to display questions related to current events, with the associated percentages. Kalshi notes that prediction markets have historically been reliable in predicting the outcome of historical events—sometimes more so than polls.
Valuation jumps to $11 billion
Enthusiasm for prediction markets has exploded in recent months. This is evidenced by Kalshi’s latest fundraising round, which yesterday announced that it had raised more than $1 billion.
At this stage, the company is worth $11 billion, a value that has doubled in two months. In addition to CNN, the platform has signed other major partnerships, including one with Coinbase. It also benefits from strong institutional support: Donald Trump Jr. is one of the company’s advisors.
Kalshi hopes to overshadow Polymarket, its biggest competitor, which recently returned to the US. Polymarket is currently valued at over $15 billion and is considered the “historic” prediction market in the sector.
The wave of prediction markets
Prediction markets have been generating considerable excitement since the fall of 2025, with volumes skyrocketing. The notional volume of prediction markets, i.e., the underlying value represented by all positions taken, now exceeds $3 billion per week:
It would appear that predictive markets are consolidating their use beyond one-off events, as was the case with the US presidential elections a year ago. Their integration into traditional media is therefore likely to continue.
