Steak ‘n Shake is celebrating five months of Bitcoin adoption with the launch of the “Bitcoin Steakburger,” a burger adorned with the ₿ logo and payable in satoshis. This original initiative illustrates the concrete progress of BTC as a means of payment in the daily lives of consumers around the world.
After pizza, Bitcoiners gather around a burger
Steak ‘n Shake, the famous American burger chain, is taking its adoption of Bitcoin a step further by launching the “Bitcoin Steakburger”: a burger featuring the ₿ logo grilled onto the bun.
This original initiative celebrates five months of accepting BTC payments in all of the chain’s restaurants.
It tastes better when you pay with Bitcoin. @SteaknShake pic.twitter.com/ALOhXrGIdZ
— There’s Only 21M (@21MBitties) October 16, 2025
The burger, topped with two patties, cheese, pickles, onions, and ketchup, is available on its own or as part of a “Bitcoin Meal” deal.
A marketing campaign accompanies the launch, playing on the characteristics of BTC: “Supplies are limited… just like Bitcoin.”
Accepting Bitcoin payments brings in new customers
For nearly five months now, Steak ‘n Shake has been accepting Bitcoin payments, allowing its customers to pay for their meals in BTC. The initiative has been a success: burger sales have increased by 15%, partly thanks to the support of the Bitcoin community, according to a September publication by the brand.
While Bitcoin is often criticized for its complexity and its alleged inability to become a “real currency,” this initiative proves the opposite: BTC is gradually establishing itself as a concrete means of payment.
Steak ‘n Shake even surveyed its community about adding Ethereum as a payment method. The idea was quickly abandoned in the face of opposition from Bitcoiners and a lack of support from the Ethereum community, which is more focused on the use of stablecoins than on alternative currencies.
To facilitate the use of Bitcoin as a means of payment, the lines are gradually shifting. Square, founded by Jack Dorsey, recently launched a feature that allows merchants to easily accept BTC payments, with the option to choose whether to keep the amount in Bitcoin or convert it to fiat currency.
Last week, Senator Cynthia Lummis introduced a bill to exempt BTC payments under $300 from taxation, thereby reducing the tax burden on everyday transactions.
While 2024 and 2025 established Bitcoin as a store of value, the coming year could well mark its mainstream adoption as a means of payment in everyday life.
