Elon Musk has just bought back $1 billion worth of Tesla (TSLA) shares. This is a vote of confidence, despite the company’s disappointing results.
Elon Musk buys up Tesla shares
Elon Musk’s brief foray into politics has cost Tesla dearly: the company has seen its sales plummet, leading to a drop in profits. Last July, the company confirmed a 12% year-on-year decline in revenue, with net profit halved.
The immediate consequence was an 8% drop in the share price over the summer. Shareholders were surprised by Elon Musk’s decision to focus his efforts on “robotaxis” rather than the brand’s basic electric cars, highlighting the strange period we are currently experiencing:
We are in a weird transition phase.
Hence the sudden move by Tesla’s CEO at the start of the new school year, who wants to inspire confidence in shareholders. To back up his words with action, he made a colossal $1 billion buyback of TSLA shares. The message is clear: the company’s CEO is back in business after his setbacks in Washington.
TSLA shares skyrocket
Following this buyback, the market reacted, propelling TSLA shares upward. Immediately after the announcement, they rose 8%. After weeks of decline, the shares seem to have resumed an upward trajectory:

However, Tesla still faces major challenges. With increasing competition, particularly from China, the company has struggled to promote its flagship products. And although its market capitalization is on the rise, it has not reached its 2024 record high of $1.35 trillion.
By injecting $1 billion into his shares, Elon Musk is sending a strong signal: he wants to convince people that the worst is over. But the real test is probably still ahead for Tesla: holding its own against the wave of Chinese manufacturers, who are eating into the company’s market share.