Amidst the euphoria surrounding altcoins, ZORA is one of the big winners. The cryptocurrency surged in just two days, defying expectations. How can this be explained, and will it last?
The price of ZORA skyrockets
In the space of two days, the price of ZORA rose from $0.010 to $0.025. This considerable increase of 134% in two days shows the considerable enthusiasm surrounding the project.
ZORA’s market capitalization has surpassed the symbolic threshold of $70 million, with daily trading volume up 300%. The cryptocurrency has just celebrated its first anniversary, having been launched in June 2024.
The Zora project enables the tokenization of content (tweets, posts, etc.). In line with the tokenization projects that are currently booming, it achieved a milestone this week: integration with Base App.
Base gives Zora a boost
Base App is the main application for Coinbase’s layer 2, Base. Zora’s integration into the latter therefore allows the project to reach a larger number of users. It also highlights the seriousness of the project: Coinbase does not integrate just any application into Base App.
Zora’s arrival is therefore considered a pivotal moment for the project, which claims to have real-world use cases, enabling the monetization of a variety of digital content. In other words, Zora could be finding its audience. Base App is designed by Coinbase for a wide audience (content creators, artists, etc.).
It should also be noted that this integration comes at a time of growing enthusiasm for tokenization, with non-fungible tokens (NFTs) also making a strong comeback.
It therefore remains to be seen whether creators will really embrace these new possibilities, contributing to the rise of ZORA’s price in the long term.
