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Sorare secures major deal with English Premier League football

by Thomas

Nothing seems to stop Sorare’s remarkable expansion. The blockchain game has announced a major partnership with the English Premier League, the most followed football league in the world. Let’s find out the details of this collaboration.

Sorare takes on English football

A new milestone in the history of the French unicorn Sorare. The famous fantasy football game announced today a partnership with the Premier League, the highest division of professional football in England and certainly the most prestigious in the world.

After partnering with the majority of football organisations around the world and the most prestigious leagues (Spanish La Liga, Italian Serie A and German Bundesliga), this was an expected and inevitable step.

Thanks to this partnership, Sorare will now offer the exclusive cards of the Premier League players, in the form of NFTs. This will allow fans to collect their favourite players and develop them into their team.

What’s more, it will give them access to a competition for exclusive rewards. These will range from autographed jerseys and tickets to games to even more unique gifts, such as a meeting with players.

A reciprocal agreement

This partnership is also an important event for the Premier League. It will allow the league to connect with its fans in a deeper, more direct, innovative and engaging way. The league’s chief executive, Richard Masters, described Sorare as “the perfect partner”:

The digital trading cards and innovative online game offered by Sorare represent a new way for fans to feel closer to the Premier League, whether they are watching in the stadium or at home, around the world. We believe Sorare is the perfect partner. “

For Sorare, it will also be an opportunity to bring its brand to the sidelines and reach an even wider audience of football fans. The Premier League is the most watched football league in the world, with 880 million viewers in the previous season.

As Nicolas Julia, co-founder of Sorare, explains, this collaboration is a dream he has had in mind “since the beginning of the company’s creation” :

“It’s been a dream of mine since the beginning.

“This is an important step for us as we continue our goal of creating a global sports community that appeals to fans “

From a contractual point of view, nothing has been confirmed yet. However, CNBC have reported a four-year deal worth £30m.

Sorare’s development is simply remarkable. After partnerships with Kylian Mbappé, Lionel Messi or Zinédine Zidane, the fantasy game now counts among its partners the league unanimously considered as the most exciting in the world.

Note also that Sorare has expanded its activities in 2022, opening up to both baseball through the MLB and basketball via the NBA. What’s next for the French unicorn

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