Samsung is moving into the metaverse by partnering with one of the giants of the sector: Decentraland (MANA). This first step into the virtual world will result in the opening of a time-limited shop to offer users atypical digital adventures.
Samsung enters the metaverse with Decentraland
On its Twitter account, Samsung unveiled plans to open a shop in the metaverse by partnering with industry giant Decentraland (MANA).
Samsung 837X in the Metaverse is open to everyone Step inside for a chance to win exclusive NFTs for your avatar.https://t.co/OKI0gYKDTa pic.twitter.com/l9EQEuRNmw
– Samsung US (@SamsungUS) January 6, 2022
Named Samsung 837X, in reference to the physical shop located at 837 Washington Street in New York, this shop will nevertheless be open for a limited time.
The aim of this shop is to offer digital adventures to its users. So, even if this project is not intended to last, Samsung is obviously planning to repeat this kind of experience.
The Samsung 837X shop will offer digital adventures through the theatre of connectivity and the sustainability forest. The latter aims to give users a mythical experience through millions of digital trees,” said Samsung.
Samsung to bring NFTs into play
For the occasion, the company has organised a mixed reality dance party hosted by DJ Gamma Vibes from its physical shop in New York.
Guests will also be able to participate in a game to obtain 837X non-fungible tokens (NFTs) and wearables.
However, it should be noted that these NFTs will be available in limited quantities. Also, the winners will be announced exactly on January 7 at 8:37pm.
The metaverse allows us to transcend physical and spatial boundaries to create unique virtual experiences that could not happen otherwise. Innovation is in our DNA, and we can’t wait for all of you to experience this growing virtual world,” said Michelle Crossan-Matos, senior vice president of marketing and corporate communications at Samsung Electronics America.
