Louis Vuitton, which released a mobile game to earn non-fungible tokens (NFTs) last summer, has unveiled new features for this one. The new game features 10 additional NFTs that can be earned in the course of the brand’s experience
Louis Vuitton is offering NFTs
Last August, the famous luxury brand, Louis Vuitton, unveiled a mobile game available on the App Store and Play Store offering the possibility to win non-fungible tokens (NFT). The game is called Louis: The Game.
Released on the occasion of the 200th anniversary of the birth of Louis Vuitton, who gave his name to the brand, the adventure features a character named Vivienne. Through different levels, you have to find 200 candles, each one allowing you to unlock a postcard telling a part of the brand’s history.
Initially, Louis Vuitton offered the possibility of unlocking 30 artistic NFTs that could be used as profile pictures. Now, two new levels have been added to earn 10 additional digital creations:
The adventure continues. Join Vivienne and unlock two new levels in search of pages from the manuscript of LouisVuitton, L’Audacieux and try to find one of 10 new NFTs. Discover the latest release in Louis The Game. pic.twitter.com/d1tjxC7v2m
– Louis Vuitton (@LouisVuitton) April 17, 2022
According to the brand, the game has been downloaded more than 2 million times, but it is not a huge success. Indeed, so far, it only has a rating of 2.2/5 on the Play Store for example.
Luxury brands and the world of NFTs
Apart from this game, this is not the first time that LVMH has offered an experience related to non-fungible tokens. We can mention Dom Perrignon, another property of the LVMH group, which last autumn produced a vintage in partnership with Lady Gaga. This included a limited edition of bottles, delivered with their double NFT.
In general, the luxury sector has understood that NFTs can be an important vertical in their marketing to broaden their customer base. Gucci, for example, joined The Sandbox metaverse last February to offer fashion items for avatars.
No doubt we will see more and more integrations of this kind in the future, even if the result may not always be the same.
All this is not just a luxury practice. The city of Cannes, for example, recently announced the sale of NFTs representing its monuments in order to promote its cultural heritage
