Luxury brand Gucci is buying land in blockchain game The Sandbox (SAND) to create experiences in the metaverse. In addition, the company also plans to sell virtual fashion items to players for them to wear in the game.
Gucci enters the metaverse with The Sandbox
On its Twitter account, luxury brand Gucci announced that it has bought a plot of land in the metaverse The Sandbox (SAND) to create and deliver virtual experiences.
Crafting the future, pixel by pixel. Vault is building its own virtual world on @TheSandboxGame Discover more https://t.co/wEUMFPiNsg GucciVault pic.twitter.com/GVW1mpyJQC
– gucci (@gucci) February 9, 2022
The size of the plot was not disclosed by the luxury brand. For the latter, its establishment in the metaverse aims to offer a space focused on fashion and inspired by its Gucci Vault concept.
In addition, Gucci will also sell fashion items for players to wear in the game. The Italian brand will present its products in an original way thanks to non-fungible tokens (NFTs)
“For a new generation of gamers, virtual fashion is as important as real fashion,” said Sebastien Borget, co-founder of The Sandbox.
The Sandbox continues to attract major brands
The Sandbox has been attracting big brands to the metaverse since the beginning of the year. In addition to the arrival of Gucci, we can mention Carrefour, the giant retailer, which has also bought a plot in this virtual world.
Recently, French video game giant Ubisoft signed a partnership with The Sandbox to introduce elements of its worlds. The company will have its own virtual plots and characters will be made available for players and creators to incorporate into their experiences.
With this in mind, The Sandbox plans to continue its momentum. The company has decided to set up a startup incubator to develop the metaverse with a $50 million fund at its disposal.
