When The Flash was released in cinemas last month, the film will also be launched in NFT format this week. Once again, Warner Bros. is showing its interest in Web3 technologies
The Flash movie goes NFT
When The Flash from the DC Comics superhero franchise was released in cinemas last month, Warner Bros. announced that the film will become the first of its kind to be released in non-fungible token form (NFT) :
It’s official, The Flash is the first new release movie to hit the blockchain! pic.twitter.com/sScukkA6Fw
– Warner Bros. Digital Collectibles (@WarnerBrosNFT) July 14, 2023
The mint will take place tomorrow, 18 July, at the same time as its release on streaming platforms. These NFTs will be based around two collections: the Mystery Edition of 10,000 copies and the Premium Edition of 2,000 copies, which will also benefit from “minted digital artworks” and “2 additional special features”.
While copies of the first collection will be sold at 35 dollars each, those of the second are advertised at 100 dollars.
Each NFT will provide access to the film in 4K Ultra HD. Other content in the collections will include bonus content such as deleted scenes, access to other films in the franchise, and vouchers to pick up comics from DC’s NFT marketplace, for example.
Warner Bros. renews its Web3 experience
Warner Bros., which owns the franchise, is no stranger to NFT. And with good reason: in autumn 2022, the entertainment giant marketed a collection on the theme of The Lord of the Rings: The Fellowship of the Ring, including the full-length 4K version of the film.
More recently, the group also unveiled NFTs for 1978’s Superman: The Movie.
Once again, the Eluvio blockchain has been chosen for the non-fungible The Flash tokens, adding to the group’s ‘Movieverse’. One of the interesting facts is that it’s not just a token that unlocks content, but the film itself that is hosted on the blockchain.
If this experiment is successful, it could add a positive note to the film, without making up for its commercial failure at the box office. In fact, one week after its release on 14 June, the production generated just $55 million of the $70 million it had hoped to take in at the start.
