Éric Larchevêque presented The Bitcoin Society, a project for a publicly traded Bitcoin Treasury Company, in collaboration with Tony Parker and Nathan Benchimol Pissarro. How does the company plan to set itself apart from all the competitors already in the market?
Eric Larchevêque Presents The Bitcoin Society
On Monday evening, during his keynote address, successful entrepreneur Éric Larchevêque revealed the goal of the project he had been discussing for some time: a Bitcoin Treasury Company, whose values are intended to stand in contrast to the uncontrolled printing of fiat currencies. Named The Bitcoin Society, the company will be publicly traded under the ticker symbol TBSO.
Éric Larchevêque during his keynote
In this case, this is not the creation of a company from scratch, but rather the acquisition of “Société de Tayninh,” which is already listed on Euronext Paris and 97.68% of whose equity and voting rights have been acquired by the holding companies of Éric Larchevêque, Nathan Benchimol Pissarro, and Tony Parker—the three partners behind this new venture.
At a press conference, the co-founder of Ledger explained that this process saves a year compared to a traditional Initial Public Offering (IPO). During his keynote, while he acknowledged that actually holding BTC was the best solution, he also noted that a Bitcoin Treasury Company could serve as a pathway to going public:
Obviously, the best way to own and hold Bitcoin is to own it with complete sovereignty. On that point, I haven’t changed my mind at all. But as I just said, I know that a large portion of the population won’t do that right away. So, we might as well give them the means—an on-ramp—to familiarize themselves with Bitcoin, and then, why not help them transition to direct ownership?
As failures begin to emerge among all the “Digital Asset Companies” (DATs) that have proliferated in recent months—and with Strategy also going through a rough patch—we might also question the added value of such an initiative.
According to Eric Larchevêque, most Bitcoin Treasury Companies “lack vision” and have no clear objective. In contrast, the project he is leading is intended to compete with traditional currency and support entrepreneurship:
What I mean, in very concrete terms, is the ability to issue Bitcoin-based financial instruments that will have an impact on the broader economy […]. So, ultimately, the action we’ll take with our Treasury Company is, in a way, to use this treasury as collateral to issue other financial instruments that will then be used in the economy within the traditional financial system.
In addition to accumulating as many bitcoins as possible through “capital markets,” The Bitcoin Society also intends to “influence the global political and economic debate” through a Network Society model, where its network will enable wealth creators around the world to “represent and defend their common interests regarding the freedom to do business.” Furthermore, two premium clubs for investors and savers will also be offered.
While the acquisition of Tayninh is expected to be finalized within a month, a securities filing containing more information on the company’s objectives is expected to be published during the first quarter of 2026.
Ultimately, The Bitcoin Society also plans to “launch chapters abroad” to replicate its model, and Eric Larchevêque explains that Tony Parker will play a key role in this effort: “Tony’s role is to help us on the international stage, since he has very influential contacts.” In fact, Parker has reportedly been interested in Bitcoin for some time, though he hasn’t necessarily spoken publicly about it.
While the actual value that DATs provide to investors is often criticized, The Bitcoin Society promises a more sophisticated model that warrants close attention in the future.
